Segment
The segment I have selected consists of undergraduate University of Florida students that live off-campus. The average age of said students ranges form 18 to 22.
Interviewees
Male, 19, Transfer Student, Third Year StudentMale, 21, Transfer Student, Third Year Student
Female, 20, Second Year Student
Need Awareness
Those that I interviewed stated that they would use parking services on campus from around 8am to 12pm if parking were to be expanded or if decals were more affordable. These students would use the services provided to arrive to class on time and/or use other campus facilities without risking fines or violations.
Information Search
Once the prototypical consumer is aware of the need, they tend to search for alternatives. In this case, given there is limited parking away from the center of campus, consumers may seek public transportation to get to their destination. In terms of researching online, two of those interviewed stated they searched for public parking garages near campus, such as those in Downtown.
Findings
From the interviews, I learned when and why consumers may use the services. Moreover I learned what consumers may do in order to compensate for the need. In regards to when undergraduate students that live on campus would use the services, the interviewees stated between 8am and 12pm. In terms of what consumers do when the need is unmet, they look towards other modes of transportation, such as public transportation or bike.
Conclusion
The segment I identified faces this need on a daily basis. They understand the need for parking and they know they would use expanded parking garages and/or more affordable decals to their advantage. From these interviews, and those from previous assignments, it is apparent this need exists.
Those that I interviewed stated that they would use parking services on campus from around 8am to 12pm if parking were to be expanded or if decals were more affordable. These students would use the services provided to arrive to class on time and/or use other campus facilities without risking fines or violations.
Information Search
Once the prototypical consumer is aware of the need, they tend to search for alternatives. In this case, given there is limited parking away from the center of campus, consumers may seek public transportation to get to their destination. In terms of researching online, two of those interviewed stated they searched for public parking garages near campus, such as those in Downtown.
Findings
From the interviews, I learned when and why consumers may use the services. Moreover I learned what consumers may do in order to compensate for the need. In regards to when undergraduate students that live on campus would use the services, the interviewees stated between 8am and 12pm. In terms of what consumers do when the need is unmet, they look towards other modes of transportation, such as public transportation or bike.
Conclusion
The segment I identified faces this need on a daily basis. They understand the need for parking and they know they would use expanded parking garages and/or more affordable decals to their advantage. From these interviews, and those from previous assignments, it is apparent this need exists.
Hey,
ReplyDeleteI thought your interviews gave you a lot of useful information. I felt like maybe you could of asked more open ended questions to get even more useful information, but your interviews still seemed extremely helpful. There is definitely a need for better parking on campus, especially for those that live off campus. I really liked how you focused on a very specific group of people.