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The service I am offering is parking expansion on campus at the University of Florida for undergraduate students living off-campus.
The ideal consumer is a full-time, undergraduate student that lives off-campus. They are between the ages of 18 and 22 and of various backgrounds. The consumer tends to live a rather average "college" life.
On a normal day, the student may wake up at 7:00am and enjoy breakfast. After eating, they may go to the gym or begin waiting for the bus to go to class. Upon finishing classes for the day, the consumer may spend time studying and/or doing homework in one of the libraries on campus. Afterwards, they wait for the bus to return home. If the consumer didn't go to the gym in the morning, they will go in the evening.
When the consumer does not have any responsibilities, they tend to hangout with close friends and/or experience what their local city has to offer. When speaking of Gainesville, this may include nature trails, state parks, and natural springs. Given that the majority of undergraduate students are currently millennials, the ideal consumer is relatively tech savvy and enjoys various forms of media.
The consumer may drive an average white sedan and constantly complains about the parking situation on campus.
Commonalities
I am the ideal consumer. I essentially described my close friends and myself when defining the ideal consumer. We all hate UF's parking policies.
Coincidence?
The fact that the ideal consumer and I have so much in common isn't necessarily a coincidence because I simply defined people I am close with and myself.
The service I am offering is parking expansion on campus at the University of Florida for undergraduate students living off-campus.
The ideal consumer is a full-time, undergraduate student that lives off-campus. They are between the ages of 18 and 22 and of various backgrounds. The consumer tends to live a rather average "college" life.
On a normal day, the student may wake up at 7:00am and enjoy breakfast. After eating, they may go to the gym or begin waiting for the bus to go to class. Upon finishing classes for the day, the consumer may spend time studying and/or doing homework in one of the libraries on campus. Afterwards, they wait for the bus to return home. If the consumer didn't go to the gym in the morning, they will go in the evening.
When the consumer does not have any responsibilities, they tend to hangout with close friends and/or experience what their local city has to offer. When speaking of Gainesville, this may include nature trails, state parks, and natural springs. Given that the majority of undergraduate students are currently millennials, the ideal consumer is relatively tech savvy and enjoys various forms of media.
The consumer may drive an average white sedan and constantly complains about the parking situation on campus.
I am the ideal consumer. I essentially described my close friends and myself when defining the ideal consumer. We all hate UF's parking policies.
Coincidence?
The fact that the ideal consumer and I have so much in common isn't necessarily a coincidence because I simply defined people I am close with and myself.
This is a great description! I definitely fit into this group of people, and your avatar actually describes me quite well. I like how specific you were when talking about your ideal consumer. Parking is obviously a huge problem on campus, and the parking policies are very unfair to many off-campus students. This market segment is the perfect one to target for your idea.
ReplyDeleteHey,
ReplyDeleteI really like how you used so many details in describing your average customer. I also liked how you created more than one avatar since your market is so big. I feel like since you are the ideal customer you came up with this idea. You had this unmet need so you were able to come up with this product. I also had a lot in common with my average customer and I felt that is why I came up with my product. Overall I thought your post was insightful.
Hi,
ReplyDeleteI think you did a great job describing your customer avatar and you did such an awesome job about going into depth and really describing their character. I can really relate to your customer avatar as could you since there are definitely some issues with UF regarding how little parking they offer with how big the campus is and how many students attend the school.