Friday, February 16, 2018

Idea Napkin #1

You.
I am a third year Business Administration student specializing in Sport Management at the University of Florida. With the degree I am seeking, and the education I am gaining, I will pursue a career in Sport Marketing. My skills include communication, leadership, and determination. In regards to my business concept involving parking at the University of Florida, I do not believe it will play a large role in my life. However, this opportunity may be a critical step in strengthening the entrepreneurial mindset.
What are you offering to customers?
I am offering a location for undergraduate students living off-campus to park on campus and/or a price reduction regarding the "Park and Ride" decal. In regards to location, parking zones can be expanded vertically in terms of parking garages. 
Who are you offering it to?
I am offering this service to undergraduate students who live off-campus due to the fact that the current parking situation for them is inefficient. There are also complaints about parking on campus as a whole, meaning this service can be marketed to other consumers in the future.
Why do they care?
Consumers care about parking at the University of Florida because parking is disastrous on campus. Decals for undergraduate students living off-campus are relatively useless due to the location of said parking and the fact that after parking, students must find other means of transportation to get to the primary locations on campus.
What are your core competencies?
I have the dedication and willingness required to pursue a change in this opportunity.
Reflection
For the most part, I believe the elements listed complement each other. Due to the need for efficient parking services at the University of Florida, there is potential for expansion. The weakest link within my idea napkin is the offer regarding lower-priced decals. This concept may be weak due to the fact that profits may differentiate due to price change.

2 comments:

  1. Hi, I am also interested in sport management. I think you did a great job defining who are the customers and why do they care. Students who attend UF but live campus must drive or find a way to campus each and every day. I think it is important to develop something that differentiates you from others trying to solve this issue because anyone could have the willingness and dedication to want to make a change. Overall great post.

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  2. Hey, I believe that you did a great job detailing everything out for this assignment. I think that you have a good idea because parking is always a drag at UF, for sure. Considering last time I was in the States and went to campus to sort stuff out I couldn't find anything. But you need something that makes your idea different from the rest of the other ideas.

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