Interviewees
Female, 21, Transfer Student, Fourth Year Student
Male, 20, Third Year Student
Female, 18, First Year Student
Alternative Evaluation
I produced a list of alternatives based on personal ideas and information gathered from former interviews. The list of alternatives regarding parking on campus includes walking/biking to campus, public transportation, city parking garages, and carpooling.
When asked to choose an alternative, all three interviewees stated they would use public transportation to get to campus. However, Interviewee #2 stated they may also carpool with their roommates depending on their roommates schedule; Interviewee #3 stated they also occasionally bike to campus. The factors that contribute to their decision would be the efficiency of the service as well as the distance to their destination. Regarding parking garages, the interviewees stated their main factor would be if enough space was available.
How/where do they "buy"?
The service I am offering is better parking on campus for undergraduate students that live off-campus. The only transaction in regards to this service would be when students purchase a parking decal online. In terms of location, students will be able to park in garages near Norman Hall and on the Commuter Lot. The interviewees each stated they would park on campus according to where their classes are located.
"Post-purchase" Evaluation
Interviewees #1 and #3 believe the purchase would be appropriate as long as parking is guaranteed. They feel as if though the expanded parking would not be beneficial if they still have to hunt for parking before class. In these cases, space is the most important factor.
Female, 21, Transfer Student, Fourth Year Student
Male, 20, Third Year Student
Female, 18, First Year Student
Alternative Evaluation
I produced a list of alternatives based on personal ideas and information gathered from former interviews. The list of alternatives regarding parking on campus includes walking/biking to campus, public transportation, city parking garages, and carpooling.
When asked to choose an alternative, all three interviewees stated they would use public transportation to get to campus. However, Interviewee #2 stated they may also carpool with their roommates depending on their roommates schedule; Interviewee #3 stated they also occasionally bike to campus. The factors that contribute to their decision would be the efficiency of the service as well as the distance to their destination. Regarding parking garages, the interviewees stated their main factor would be if enough space was available.
How/where do they "buy"?
The service I am offering is better parking on campus for undergraduate students that live off-campus. The only transaction in regards to this service would be when students purchase a parking decal online. In terms of location, students will be able to park in garages near Norman Hall and on the Commuter Lot. The interviewees each stated they would park on campus according to where their classes are located.
"Post-purchase" Evaluation
Interviewees #1 and #3 believe the purchase would be appropriate as long as parking is guaranteed. They feel as if though the expanded parking would not be beneficial if they still have to hunt for parking before class. In these cases, space is the most important factor.
Interviewee #2 stated they would only park on campus if they have classes most days of the week. They said that if they had to be on campus only a handful of times, they would not purchase the parking decal. For this interviewee, the purchase of a decal would rely on their course schedule.
Conclusion
These interviews allowed me to understand alternatives based on other perspectives. Although other alternatives exist, consumers tend to choose the service to get to campus based on availability, efficiency, and compatibility with their schedule. In order to satisfy availability and efficiency, parking expansions can begin being implemented near Norman Hall and the Commuter Lot. Regarding "post-purchase" behavior, consumers stated the expansion would be useless if their is still a surplus of drivers trying to park in a limited number of spaces. Because of this, a surplus of parking spaces would need to be created. Based on these interviews, I am able to look at the services I am offering from different point of views.
Conclusion
These interviews allowed me to understand alternatives based on other perspectives. Although other alternatives exist, consumers tend to choose the service to get to campus based on availability, efficiency, and compatibility with their schedule. In order to satisfy availability and efficiency, parking expansions can begin being implemented near Norman Hall and the Commuter Lot. Regarding "post-purchase" behavior, consumers stated the expansion would be useless if their is still a surplus of drivers trying to park in a limited number of spaces. Because of this, a surplus of parking spaces would need to be created. Based on these interviews, I am able to look at the services I am offering from different point of views.
It sounds like you got a lot of good information from these interviews! I think that I would definitely be a potential customer because I live at home, pretty far from campus, and better parking options would make my life so much easier. The "park and ride" decals that they offer right now are not ideal at all. I think that your idea to expand parking is a very much needed thing at UF.
ReplyDeleteHey,
ReplyDeleteYour interviews seemed to be very informative. When it comes to alternative options, there are other ways to get on campus, but a car is by far the quickest and most reliable. For most people it is the best option. I liked how you interviewed people of different genders and ages to get more information. I feel like your interviews gave you a good idea of alternative options, and whether or not buying a decal is worth it.