Friday, March 23, 2018

Idea Napkin #2

You.
My name is LeeAndrew Morales and I am a third year Business Administration student specializing in Sport Management and minoring in Retail at the University of Florida. With the degree I am seeking, and the education I am gaining, I will pursue a career in Sport Marketing. I am a competitive individual full of drive. My skills include communication, leadership, and determination. In regards to my business concept involving parking at the University of Florida, I do not believe it will play a large role in my life due to the fact that expanded parking would be under the control of a separate company. However, this opportunity may be a critical step in developing my entrepreneurial résumé.

What are you offering to customers?
I am offering a location for undergraduate students living off-campus to park on campus and/or a price reduction regarding the "Park and Ride" decal. In regards to location, parking lots can be expanded into above-level or below-level parking garages.

Who are you offering it to?
I am offering this service to undergraduate students who live off-campus due to the fact that the current parking situation for them is inefficient. However, based on feedback from peers and other students, parking is an issue for most of the student body. This means the service I am offering can potentially be offered to all students at the University of Florida.

Why do they care?
Consumers care about parking at the University of Florida because parking is disastrous on campus. Decals for undergraduate students living off-campus are relatively useless due to the location of said parking and the fact that after parking, students must find other means of transportation to get to the primary locations on campus.

What are your core competencies?
I am strategic. I am an achiever. I am open-minded. As a strategic individual, I tend to think outside of the box. Obstacles encourage me to work harder, yet efficiently. Likewise, as an achiever, I have a need to achieve at least one thing everyday. Finally, I am open-minded. In the world of business, this allows me to be accepting of criticism and be understanding of those that are around me.

Reflection.
I believe the elements listed above complement each other. Due to the need for efficient parking services at the University of Florida, there is potential for expansion. The weakest link of my service idea would be to decrease the price of parking decals due to the fact that they are sold by the university itself.

Feedback.
The feedback I received was mostly positive and reinforced the idea that parking on campus is a hassle. The criticism I received focused on the core competencies I previously listed. I was told I would need to list other qualities to make me and my service stand out. Because of this, I visited the "Secret Sauce" assignment and focused on those characteristics.

1 comment:

  1. Hey,
    I think that in this post your core competencies were great. I think you did a good job at reading the feedback you got and improving your post. These five elements do complement each other well, and so do your core competencies. You have a strong business plan, but I agree that it would be difficult to actually develop this idea. Still great job!

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