The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
1) What was the general theme or argument of the book?
The general argument of the book revolves around professionalism. Guy Kawasaki's book includes a variety of tips to improve the level of professionalism within personal media. Mr. Kawasaki speaks about the ideal appearance of profiles, content to post, and promotion, among other things. Mr. Kawasaki also writes about how individuals can use social media to increase traffic and profits, and overall, run a business.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
This book relates directly to the marketing aspect of this course. In this course, we are developing an unmet need into a product or service. Similar to social media, we are trying to attract consumers to our product or service. The book provides advice on attracting a fan base which is beneficial to an individual planning to start a business.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
Given that the book speaks about treating yourself and your media accounts as a business, I would create an assignment (or project) where students must create a social media account of their choosing. They must then apply what is in the book to their brand new accounts. This will serve as practice for their future business.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
Given that I already knew most of the tips offered, I think the most shocking moment is when Mr. Kawasaki speaks about the profitability of professional social media accounts.
1) What was the general theme or argument of the book?
The general argument of the book revolves around professionalism. Guy Kawasaki's book includes a variety of tips to improve the level of professionalism within personal media. Mr. Kawasaki speaks about the ideal appearance of profiles, content to post, and promotion, among other things. Mr. Kawasaki also writes about how individuals can use social media to increase traffic and profits, and overall, run a business.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
This book relates directly to the marketing aspect of this course. In this course, we are developing an unmet need into a product or service. Similar to social media, we are trying to attract consumers to our product or service. The book provides advice on attracting a fan base which is beneficial to an individual planning to start a business.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
Given that the book speaks about treating yourself and your media accounts as a business, I would create an assignment (or project) where students must create a social media account of their choosing. They must then apply what is in the book to their brand new accounts. This will serve as practice for their future business.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
Given that I already knew most of the tips offered, I think the most shocking moment is when Mr. Kawasaki speaks about the profitability of professional social media accounts.
Hey,
ReplyDeleteI read a different book, but based on your post this book seems interesting. I am surprised you did not find much shocking since you already knew most of the tips. One on the best parts about your post was how you were able to relate it to this class. I feel like you did a great job at doing that.